We catch up with one of our favourite men in fashion. Rasmus Bak of Libertine-Libertine talks about what's new for the Copenhagen based label and when we'll finally be seeing him for a true-blue Aussie BBQ.
Hi Rasmus, how have you been since we last spoke?
Hi Matt, good hearing from you man. I am extremely well, a bit on the chubby side after a long season with loads of traveling (&wine) but spirits are high in our camp
Where are you at the moment?
I am in Copenhagen finalizing the SS13 season and preparing to go to NYC to record some music at the end of September, a project I am really looking forward to making real.
What’s new for Libertine-Libertine this season?
For this season we have worked intensively with fabrics and a great leopard print story for our chinos. When we launched the latest collection I was really overwhelmed by the response we got from many corners of the world. It feels great to be able to reach out to all these people.
What were you and the LL team thinking about when you put the collection together?
Quality, subtlety, big cities and a consistent phrase we use at our studio; Jungle Heart.
Jungle Heart?
Jungle heart, a simple explanation is to be in touch with your instincts I guess. I just like the phrase to be a reminder to myself to live a passionate life, to stay strong willed and curious and not fade in the comfort of modern life. Preserve the high spirits & drive.
What’s been the highlight of your 2012 so far? Any new adventures?
There has honestly been a lot of them. We just started out in Japan which I am super stoked about. We also have some pretty exciting co-lab projects in the pipeline which I can reveal later this year.
It’s been a while since we first debuted LL in Australia and we’ve seen the label go from strength to strength. How has the response been in Europe and other parts of the world?
We’re humbled to be on a great roll at he moment. SS12 was a tipping point in many ways and we currently feel that our partners are definitely backing us to be a long term player in the game – which suits us perfectly. We are in no hurry to fuck up.
What’s the best thing that you’ve learnt on your journey with the label so far?
Apart from the satisfaction designing clothes and working with all the people in our portfolio provides I must say that the feeling of complete freedom & independence is the biggest benefit.
Most importantly, when are you coming to visit us down under?
It’s embarrassing yet again to say that we are planning the trip later this year, but we hope to make it down before Christmas. I have heard some rumors that our OZ friends are having a legendary BBQ in early December so we are just waiting for our invitation.