We’re very excited to announce that we open the doors of our newest Melbourne men’s store today.  The new store, inspired in part by one of our favourite television shows, ‘Mad Men’ is located directly opposite the Incu Melbourne Women’s store in the QV precinct.

The opening marks our seventh incarnation of Incu including our online home and is also our third Melbourne store to date.  We’re very humbled by the incredible response we’ve had since landing in Melbourne just a few years ago and continue to focus on building a strong community in the garden city.

While our new QV store is only a ten minute stroll from Incu on Flinders lane we think customers will have a decidedly different experience shopping here. While our Flinders lane space remains dark, brooding, directional and masculine our new shop in QV is a little less serious. A light, bright interior reminiscent of a 1960’s office space is home to a range of our most popular labels including A.P.C, Norse Projects, Weathered, Hentsch Man, Apolis, Saturdays Surf and more.

Come and visit us soon.