In what will surely bring a tear to the eye of any fanboy out there, the question on everyone’s lips regarding the new iPhone 3G has been answered; Will it blend? Before we get to the tantalising answer, it should be noted that the same question was asked of it’s predecessor, the original iPhone. There was international outcry last year... Watch Video
17.07.2008
BOOK LAUNCH- TONIGHT!
Midnight Morning is a limited and handcrafted publication combining the distinct work of Haline Ly, Matt Huynh and Will Loeng, in a new and never-before-seen illustration series, celebrating shared experiences of love and devastation.
Come to the launch! When: 6pm - 9pm 17th July 2008 Venue: 12 O’Connell St, Newtown Admission... Read More
16.07.2008
HELLO LOMO
With a motto of "don't think, just shoot", Lomo's are all about spontaneous photography, capturing images that are are completely unique. Features of Lomo exposures include oversaturated colours, light leaks and "blurring", giving every budding photographer a professional edge. Incu is now stocking most... Read More
11.07.2008
APC
This season, for the first time, Incu welcomes APC women's line to our store. This iconic French brand, with it's ultra classic styles and unbeatable cuts, needs little introduction. For your seasonal staples, look no further ladies, APC is perfectly Parisian and chic.
In store Friday, July 18th.
Read More19.06.2008
Don't miss
Friday the 27th sees jewellery designer, Matt Weston opening his exhibition, titled Tit for Tat and Tom Foolery at the new China Heights gallery on Crown St.
A display of customized bowler hats and Weston’s signature jewellery, which is described as “an amalgamation of opposites, old meets new, east... Read More
19.06.2008
C'est Super Cool
Exciting news in menswear; Incu is proud to be the exclusive Australian stockist of uber cool French label Surface 2 Air’s collaboration with dance music act Justice.
Having worked together on Justice’s video clip for their smash hit We are Your Friends, this second... Read More
18.06.2008
ROCK AND ROLL
Cult Parisian brand April 77, has just arrived in store.
A record label and a fashion house, this brand merges style and music, promoting the ultimate rock and roll way of life. With it's covetable collection of tee shirts, jeans and leather jackets, April 77 is a staple for French cool kids... Read More
16.06.2008
New kicks!
This season Incu welcomes a league of sneaker collaborations into store.
Tretorn may not pack the brand punch that Nike or Vans does in Australia, but to tennis aficionados in Europe, this Swedish athletic company is practically a national treasure. Which is why fellow Swedish brand Acne have... Read More
12.06.2008
King Karl
Deadpan comedian, radio producer, podcastor and all round potato head Karl Pilkington has developed a huge cult following over the years, including establishing an avid fan base here at Incu HQ. The UK funny man, who works with Ricky Gervais, has an online encyclopaedia (aptly titled pilkipedia) devoted solely to him and his podcast has... Watch Video
11.06.2008
DONNA WILSON
Knitted accessories by Donna Wilson are new to Incu.
The British artist studied design and craft at Grays University in Scotland, before making a name for herself with her adorable lambswool creations, which includes colourful cupcakes (pictured), tea pots, racoons and snails. They are a feature in art galleries... Read More









