Cheddar Pocket, a men’s accessory label, was formed by a couple of friends in Sydney as all the wallets they found were either dull or expensive.

"Cheddar" is a term surfers on Australia’s central coast use for money and that’s how their company began - designing pockets for 'cheddar'. Simple really, just like their belts, bags and wallets.

The premise behind everything they make, do and create is fairly basic: "Be honest, but never be dull."