Dress Up was conceived in 2006 by designer Stephanie Downey. Each collection interprets a story, translating the memory and imagery of people and places and remembering the excitement and pride disclosed in assembling the perfect outfit. Each piece by Dress Up displays originality and a subtle, graceful femininity. One must look closely to appreciate the unique detail of the brand’s unassuming style. A self-conscious attempt at ladylike – Dress Up is an ode to vanity and the private aspiration of appearing fashionable.